Great content is expensive to make, case studies, white-papers, video content, it all takes time and money getting it right. So what are some things you can do to make every dollar count?
Content repurposing is where you maximise the use of your content. For example, you might:
●Take a case study and break it up into a multi-part blog series,
●Post and tweet about the series,
●Use that blog series to create an email marketing series,
●Turn the blog series into a slide show format for slideshare,
●Create video content by using the slideshow and with voice over for YouTube.
As you can see, you're only limited by your imagination. It’s not as hard to do as you may have thought, it’s extremely powerful means to be engaging with your target audience.
See what Niki Payne wrote on Content Re-purposing.