Marketing Automation tools can transform businesses having a huge effect on the bottom line. The foundation and biggest selling point of MA is its ability to deliver the right content to your customers depending on where they are in the sales cycle - but what does that mean?
Say for example you have a fitness studio giving lessons for boxing, crossfit and yoga. Every week you can send emails about boxing to only your clients that do boxing and you can do the same for yoga and crossfit. Tailoring your messaging appropriately to the audience.
Or, say someone makes an enquiry about your services, you can offer them content about yoga, crossfit and boxing as is applicable. Depending on their interest you can market to them specifically about the topic they’re interested in.
By doing this you can give that personal approach and 90% of it is automated!
To top it off you can have full analytics and see what’s working and what isn’t to optimize your messaging. Talk to the team at Total Connect about how this could be achieved for your business.