Snooze you lose – The importance of a customer service rep verses an automated service

For most small to medium size businesses working in a highly competitive industry, answering your calls could be difference between breaking even and being highly profitable.

There are a lot of businesses who do very well in marketing their services, but fall over at a crucial but often over looked bottleneck. Answering the phone. 

Here are 3 Key Reasons, why you should have a customer service rep readily available to answer your calls.

1: If you aren’t picking up the phones, odds are one of your competitors are. Potential new customers are a very fickle niche, and will often go with the very first company who they successfully contact.

2: Even in this day in age, people still prefer to talk to people. Having a Customer Service rep can work as an extra sale rep with the ability to recommend solutions, up sale and cross sale services and most importantly book jobs.

3: A highly effective automated answer service may cut costs. But the true cost is the customer experience. Customer Service Reps add value to the consumer experience, providing that personal touch and ensuring a flexibility of inquiries are handled professionally aswell appeasing most customer issues efficiently that an automated service cannot.